Olympic Case Study

The point of this case study was to see the difference between the old Olympics and new Olympics. How each one was presented and where they took place.

The chapter the Olympic case study in is chapter 1.

• The Olympics market by advertising all the best athletes in the world so people will come and watch them.
• The Olympics uses demographics by finding where there is a very populated area with lots of land to build on. They do this because they need room to build stadiums and hotels but need people coming to watch the games.
• The Olympics marketing concept is that they want to satisfy the people coming to watch the Olympics but they still need to make money so that is why they have lots of merchandise and food and amenities  at the Olympic games.
• The Olympics target market are the people who enjoy sports outside of the 4 major sports. People that can appreciate all the hard work the Olympians put in to get where they are.
• The Olympics have lots of needs to satisfy their audience. They need to have enough stadiums and facilities for the Olympic games. They also need hotels and restaurants for all the people coming in.

In class I would like to research Nike because it is one of the most iconic companies. It has lots of history with sports that would be interesting to learn about.