Dan Graham
Dan’s Fine Cuisine
I am opening up a new restaurant called Dan’s Fine Cuisine in Reading and my biggest competitor is Christophers. Christophers’ pricing is their strongest aspect. They give their customer amazing food for a good price.
At my new restaurant we are strong in all 4 P’s. The product we give out is the best in Reading. It’s the best Italian food in the state.
We also have medium price for our five star food. Our spaghetti is a reasonable $10.
We also promote my business throughout all of Reading so everybody knows my restaurant exists and where it is.
Then my restaurant is placed in the middle of town so hundreds of people pass it everyday.