Wednesday, March 30, 2016

Final Project Blog Post

1. It was pretty easy to create questions because I can relate pretty well to running shoes.

2. Mine was different because it focused more on what people do with their shoes.

3. There were more boys than girls.

4. A lot of people enjoyed running and walking as well.

5. I had 8 responses on my survey.


6. Yes because it allowed us to see how everyone in the class thought of your topic.

Tuesday, March 1, 2016

Olympic Case Study

The point of this case study was to see the difference between the old Olympics and new Olympics. How each one was presented and where they took place.

The chapter the Olympic case study in is chapter 1.

  • The Olympics market by advertising all the best athletes in the world so people will come and watch them.
  • The Olympics uses demographics by finding where there is a very populated area with lots of land to build on. They do this because they need room to build stadiums and hotels but need people coming to watch the games.
  • The Olympics marketing concept is that they want to satisfy the people coming to watch the Olympics but they still need to make money so that is why they have lots of merchandise and food and amenities  at the Olympic games.
  • The Olympics target market are the people who enjoy sports outside of the 4 major sports. People that can appreciate all the hard work the Olympians put in to get where they are.
  • The Olympics have lots of needs to satisfy their audience. They need to have enough stadiums and facilities for the Olympic games. They also need hotels and restaurants for all the people coming in.

In class I would like to research Nike because it is one of the most iconic companies. It has lots of history with sports that would be interesting to learn about.

Wednesday, February 10, 2016

Dan's Fine Cuisine

Dan Graham


Dan’s Fine Cuisine


I am opening up a new restaurant called Dan’s Fine Cuisine in Reading and my biggest competitor is Christophers. Christophers’ pricing is their strongest aspect. They give their customer amazing food for a good price.


At my new restaurant we are strong in all 4 P’s. The product we give out is the best in Reading. It’s the best Italian food in the state.


We also have medium price for our five star food. Our spaghetti is a reasonable $10.


We also promote my business throughout all of Reading so everybody knows my restaurant exists and where it is.

Then my restaurant is placed in the middle of town so hundreds of people pass it everyday.

Wednesday, February 3, 2016

Boston Olymipcs

I think Boston not hosting the Olympics was good. By Boston not hosting the Olympics we were able to save lots of money by not having to spend millions of dollars on new stadiums and hotels. Also we avoided massive traffic in Boston for people trying to get into work because the Olympics brings millions of people into these areas so people trying to commute will experience lots of traffic going into work. As cool as it would be to host the Olympics there were too many consequences.